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["重庆机电集团文化理念、视觉识别系统手册升级项目明细清单"]
[]
["一、重庆机电集团文化理念手册"]
[1,"企业文化理念阐释、深化","根据集团改革发展目标和使命任务，结合文化重塑，重点对集团使命、愿景、价值观、发展理念等进行深度阐释、深化，便于传播、理解，更好的深入人心，凝聚改革发展的文化向心力。"]
[2,"企业文化IP形象设计","根据集团文化重塑，设计打造符合机电集团改革发展实际的企业文化IP形象，并通过吉祥物等文创产品来加强与员工、客户、服务对象的沟通和传播，打造具有机电品牌辨识度的企业文化品牌，提升企业影响力。"]
[3,"集团文化手册设计","设计制作机电集团企业文化手册，将标识标志规范、使命、愿景、价值观等内容融入手册中。"]
["二、重庆机电集团视觉识别系统手册"]
["（一）重庆机电集团标识标志升级规范"]
[1,"LOGO标识优化设计","根据集团使命任务和产业发展对集团现有品牌标识（LOGO）进行优化升级和品牌释意，以打造全新的准确表达集团定位、更容易被人们所熟知和便于推广传播的机电品牌形象。"]
[2,"LOGO标识制图标准规范","对优化升级后的LOGO图形形成制图标准和规范格式（最小使用范围、标识不可侵犯区域范围）。"]
[3,"中/英文全（简）称标准字体优化设计","根据集团品牌形象和使命定位，对中/英文全（简）称字体标准进行优化设计，强化字体专属性，视觉整体性、统一性、协调性。"]
[4,"品牌标准色、辅助色色彩规范","根据集团品牌形象和使命定位，对LOGO、字体等标识、标志的标准色、辅助色的色彩、亮度、对比度，进行设计规范，提升视觉形象辨识度。"]
[5,"品牌视觉辅助元素设计规范","根据集团品牌形象和使命定位，对图标、纹理、图案等辅助图形视觉元素进行设计规范，为品牌赋予更多的深度、情感和识别度。"]
[6,"LOGO标识与名称的组合排列规范","根据品牌传播和常见应用场景，对标识与名称排列组合进行设计规范，包括但不限于以下类别：LOGO与名称横版排列组合、LOGO与名称竖版排列组合、标识标志与所属企业标识标志排列组合。"]
[7,"标识标志设计应用色彩搭配规范","根据标识标志应用场景，对设计风格、色彩搭配进行规范，统一品牌形象传播基调。"]
["（二）重庆机电集团VI视觉形象系统应用"]
["A、办公应用场景规范"]
[1,"PPT模版","规范设计符合集团形象风格的PPT模板"]
[2,"Word文档模版","规范设计符合集团形象风格的Word模板"]
[3,"电子邮件背景及签名档模板","规范设计符合集团形象风格的电子邮件签名档模板"]
[4,"电脑桌面屏保","规范统一集团办公用电脑桌面屏保"]
[5,"工作笔记本","统一设计集团工作笔记本"]
[6,"荣誉证书","统一设计集团各类表彰荣誉证书"]
[7,"荣誉奖牌","统一设计集团各类表彰荣誉奖牌"]
[8,"荣誉绶带","统一设计集团各类表彰绶带"]
[9,"会议饮用矿泉水","统一设计集团饮用矿泉水"]
[10,"会议座牌","统一设计集团会议座牌"]
[11,"纸杯","统一设计集团标识纸杯"]
[12,"陶瓷杯","统一设计集团标识陶瓷杯"]
[13,"杯垫","统一设计集团杯垫"]
[14,"审签文件夹","统一设计集团标准审签文件夹标签"]
[15,"档案文件盒","统一设计集团标准档案文件盒标签"]
[16,"DL国内信封","规范设计符合集团形象风格的DL、C5、C4等不同规格的国内国际信封"]
[17,"信纸","规范设计符合集团形象风格的信纸"]
[18,"便笺纸、n次贴纸","统一设计集团标准便签纸"]
[19,"员工信息卡牌、挂带","统一设计集团标准员工信息卡牌"]
[20,"员工办公信息座卡","统一设计集团标准员工信息座卡"]
[21,"员工生日贺卡","统一设计集团标准生日贺卡"]
[22,"固定资产标签","统一设计集团标准固定资产标签"]
[23,"通讯录","统一设计集团标准通讯录样板"]
[24,"感谢信","统一设计集团员工退休、重点项目支持等感谢信模板"]
["B、公共商务应用场景规范"]
[1,"商务邀请函及咨询函件","设计符合集团形象的商务邀请函及咨询函件"]
[2,"商务方案及报价格式规范","设计符合集团形象的商务方案和报价格式规范"]
[3,"商务合同书规范格式","统一集团及所属企业商务合同书规范格式"]
[4,"商务名片设计","设计符合集团形象的商务名片"]
[5,"合作签约席桌面标识设计（旗帜）","设计、规范"]
[6,"手提袋设计（纸袋）","设计、规范"]
[7,"吉祥物等纪念品包装规范","设计、规范"]
[8,"企业文化衫设计规范","设计、规范"]
[9,"雨伞标志应用规范","设计、规范"]
[10,"台历版式规范","设计、规范"]
["C、环境导视应用场景规范"]
[1,"标志柱","规范"]
[2,"大楼外墙标识牌","规范"]
[3,"标志铭牌","规范"]
[4,"防撞条","设计、规范"]
[5,"布告栏","规范"]
[6,"欢迎标语牌","规范"]
["D、宣传系统应用场景规范 "]
[1,"集团主形象KV设计","根据集团使命定位，设计集团主形象画面"]
[2,"集团企业形象宣传画册设计","根据集团使命定位，设计集团宣传画册一套（不超过32P）"]
[3,"集团广告宣传折页设计","根据集团使命定位，设计集团广告宣传折页（2P）"]
[4,"集团官方网站引导页、首页、二级页面设计规范","根据集团使命定位，规范设计集团网站应用系统"]
[5,"集团微信公众号版面设计","根据集团使命定位，规范设计集团微信公众号版面"]
[6,"所属企业门头标识应用规范","设计规范"]
[7,"户外擎天柱广告 (1:3常规比例)标志应用规范","规范"]
[8,"集团户外大屏广告设计","规范"]
[9,"公交车体广告应用规范","规范"]